The top challenges, especially for CPG companies, are lack of proper delivery movement visibility, lack of control of actual on-ground logistics, delayed reaction time if anything goes wrong on-ground, over or under-utilized truck capacities, inaccurate estimated time of arrivals (ETAs), etc. LogiNext can help overcome all these and more.
Case Study: How to Increase Sales Effectiveness by 25% in FMCG This is a story about effective field agent performance optimization and its resultant benefits. According to one of our major clients in the fast-moving consumer goods (FMCG) sector, field sales effectiveness was something that they wanted to increase as soon as possible. […]
Fast Moving Consumer Goods companies across the world are building markets as they grow towards their ambitious targets. Some of these companies have high brand loyalty such as Johnson & Johnson, Nestlé, Mondelēz, P&G, Unilever, Pepsi, Coca-Cola, and even Philip Morris. Healthy distribution network is the most critical factor in guiding your products reach their intended users.
LogiNext believes in creating the best solutions encompassing the entire gamut of business use-cases. It’s not just about keeping pace with the technological developments in the space of optimized delivery management, but also about leading the responsibility for benchmarking the best practices in the industry.
One of the largest Consumer Packaged Goods (CPG) companies in the world increased the on-time deliveries by more than 60% while decreasing their resource cost by 18% and increasing their utilization by 30%. This increased the overall value (return on investment) of each resource to an amazing 58.5%. How did they do this?