Insights on Home Depot’s growth strategies with CEO, Ted Decker #LogiNextInsights


This article is a part of the #LogiNextInsights series where we bring to you insights on the secret sauce behind the world’s major brands!



With over 40 years of experience in selling do-it-yourself products for home improvement, Home Depot has become the fourth largest company in terms of worldwide retail sales. As Home Depot appoints a new CEO, Ted Decker, here are some of the growth strategies he has envisioned for their 5-year growth plan.


Focus on Home Professionals:


Under its new leadership, Ted Decker wants people (home professionals) to consider Home Depot for larger and planned orders, from the usual mentality of a last-minute shopping store to find the tool for job completion. This will ensure they maintain their growth rate, keep the pandemic momentum going, and reach their annual sales target of $200 billion.


Chief Financial Officer Richard McPhail reports the home improvement project undertaken by home professionals during the pandemic has led to sales of $40 million in the past two years, which was the same observed during the 2009-2018 period!


Competition with Lowe’s:


Home Depot vs Lowe for market share


Lowe’s has been offering do-it-yourself products (accounting for 80% of its customers), so to fend off the competition, Home Depot is investing 1.2 billion in its supply chain and is planning to open 40+ stores across the US within the next five years. 


Decker states that Home Depot is investing in flatbed distribution centers, which cover 7000 sq. ft. of flooring compared to the current 3000 sq. ft. This ensures the required quantities (storage space) for fast deliveries are met.


Improving Final Mile Deliveries:


In the second quarter of 2021, Home Depot recorded its customers, placing 481.7 million transactions, of which 55% were fulfilled through its stores.

Focusing on customer experience, Home Depot has partnered with Walmart with the GoLocal service to enhance the e-commerce experience. Decker expects to get same-day or next-day deliveries of all their products, parcels, big and bulky, to 90% of the US population using digital transformation. Currently, the focus is on stores in New Mexico, Texas, and Arkansas, expanding to other markets by year-end, states Decker.


Technology and automation play a crucial role in eCommerce and retail growth. Companies should adapt to digitizing and automating their supply chain and logistics for a seamless operation and customer experience. LogiNext is leading this forefront by helping large enterprises, and small to medium businesses meet their logistics requirements. Having covered 50+ countries and 200+ enterprises, you can be assured of automating your end-to-end logistics needs, offering complete visibility of orders, real-time tracking, and sustainable deliveries with the help of an in-house fleet or carrier integration.


Stay tuned to read more insights on companies that tend to retail, eCommerce, F&B, transportation, CEP, and more.


Stay ahead of your competitors by automating your logistics and supply chain management.



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