McDonald's Improves Customer Experience Via Color-blind Friendly App

McDonald’s Aims To Enhance Customer Experience With Color-Blind Friendly App

In today’s digital age, customer experience is a crucial factor. The way a user interacts with a product can make or break the business’s success. A well-crafted user interface can significantly impact how users engage with a product. One of the common misconceptions is everyone can view the application in its full glory; however, that’s not the case.


McDonald’s,  on World Sight Day, released a heartwarming video from the perspective of Aniruddh Kothari. A red-green color-blind photographer who clicks various colorful and vibrant photos but sees them differently – devoid of color. View the video below that showcases the consumer-first approach from McDonald’s with its #EatQual campaign.



The application allows individuals who are color-blind to select from three color enhancement options: ‘Green-Red’; ‘Red-Green’ and ‘Blue-Yellow’.


Color-blind friendly app features McDonald's for enhancing customer experience


This enables users to make informed decisions before they purchase their food online. This campaign was started by McDonald’s to make online food ordering enjoyable for color-blind consumers. 


McDonald’s is dedicated to making enjoyable dining experiences accessible to everyone, and their #EatQual campaign reflects this commitment, stated Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S). 


The campaign aims to eliminate barriers, ensuring customers can easily access the brand, feel welcomed, and have a positive experience. To address the reality of color blindness and recognize that “we eat with our eyes first,” McDonald’s has taken steps to make their McDelivery App and website more accessible. This effort allows people with color blindness to enjoy the visual appeal of their favorite menu items before placing an order, just like all other customers.

How is the Customer Experience impacted by the change in User Interface (UI)?

Let’s get into the finer details-


First Impressions Matter: They say the first impression is the last. This equally holds true for food delivery apps. Consumers are now greeted with an attractive and user-friendly interface, as a result, creating a positive impression. The crisp and appealing visuals with a clean layout sets the stage for an enjoyable experience. Users feel more confident in the app’s reliability and professionalism, which can lead to increased trust and loyalty.


Consistency and Familiarity: Consistency in UI/UX design is vital for a food delivery app. Users no longer have to face shades of grey in their food ordering experience. Since the app’s design aligns with user expectations, users can quickly find what they need and place their orders without confusion.


Visual Hierarchy: They are one of the most critical elements in a food delivery app. It ensures that menu categories, food items, and checkout options are presented in a logical and prioritized manner. Eventually, it helps streamline the user’s decision-making process and enhances the overall customer experience. 


Branding and User Trust: When an app aligns its brand identity with the accommodation of color enhancement options, it also conveys inclusivity and professionalism. This helps improve buyers’ trust and reinforces that the food delivery platform is genuinely interested in providing a positive experience.


Aesthetics and Emotion: By selecting colors that are not only distinguishable but also aesthetically pleasing, the app can evoke positive emotions. Warm and inviting colors can create a pleasant atmosphere, making the food ordering experience enjoyable for all users. Also, the appetizing visuals will surely make users feel hungry and excited about their order.


With its color-blind friendly app, the McDonald’s food delivery app guarantees to have a profound impact on the customer experience. Altogether, these improvements ensure that the app is not only visually appealing but also accessible and welcoming to a broad audience. Does your food delivery app have everything to cater to the specific needs of color-blind customers? If not, it might be time to make things right. 


And for those looking to enhance their customer experience by ensuring the food is delivered to customers on time, it’s time to purchase delivery routing software. LogiNext Mile is one of the best food delivery management software solution providers in the market. Get help with auto order assignment, give customers live order tracking, and get analytics of fleet operations (owned or 3PL). Curious to know more? Click on the red button below.



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