Turbocharging Delivery for 6 QSRs With LogiNext: A Multi-Brand, Multi-Millions Success Story

When you run six of the most-loved food brands, “good enough” delivery doesn’t cut it. You need delivery software that’s faster, smarter, and tough enough to handle lunchtime chaos nationwide. Anything less, and the entire operation starts to crack under its own weight.

 

This is the story of a major restaurant group that pivoted from fragmented, slow, manual delivery workflows to a hyper-efficient, AI-powered network running with the precision of a Formula 1 pit crew. Here’s how they rebuilt their last mile using intelligent automation and why the rest of the market should be paying attention.

The QSR Reality: If You Can’t Deliver Fast, Someone Else Will

Industry data makes it painfully clear:

 

– Smart routing cuts delivery times by up to 25%.

– Real-time visibility reduces complaints by 15–20%..

– Intelligent consolidation slashes per-order cost by 20–30%.

 

Every minute counts. Every inefficiency snowballs. And for a giant multi-brand operation, what start as cracks quickly became canyons.

Meet The Powerhouse Behind Some of the Most Iconic Meals

 

This restaurant group runs six powerhouse brands, serving up thousands of meals every single day across hundreds of locations. The scale is impressive, but the machinery behind it wasn’t exactly built for the heat. Delivery moved fast, but the delivery software supporting it… not so much.

 

Behind the scenes, everything was scattered. Routing happened manually, teams juggled siloed tools, and operations felt more like a daily firefight than a well-oiled engine. The brands were modern and ambitious, but the delivery backbone lagged behind – slowing growth, stretching teams thin, and making it painfully clear that the old way of running deliveries just couldn’t keep up.

Where Things Started Falling Apart

 

Let’s call it what it was: a delivery maze stitched together with manual effort and hope.

1. Six Brands, Zero Integration:

Each brand operated its delivery workflow in isolation, creating a messy, disconnected network of processes across hundreds of stores. Nothing talked to anything else. This lack of integration slowed communication, created inefficiencies everywhere, and made scaling impossible.

2. 20-Minute Order Assignment (Yes, 20 Minutes):

Assigning a single order required nearly 20 minutes of back-and-forth coordination between store staff and drivers. During peak hours, this manual juggling act led to bottlenecks, delayed dispatching, and a significant hit to operational capacity.

3. Customer Calling the Call Center for ETAs:

Without real-time tracking, customers had no option but to call the support center to ask, “Where’s my order?” This resulted in long queues, overloaded agents, and a strained customer experience that could have easily been avoided with better visibility.

4. Drivers Winging It on the Road:

Drivers had no clear sense of distance, order prioritization, or optimal routing. They often spent more time than necessary on a single delivery, burning extra fuel and struggling to meet promised timelines. Productivity was unpredictable and heavily dependent on guesswork.

5. Single-Brand Drivers = Massive Waste:

Drivers were restricted to delivering for just one brand per shift, even if orders from another brand were nearby. This prevented efficient consolidation, trapped capacity across silos, increased operating costs, and limited the drivers’ earning potential.

6. No Real-Time Control Over Delays:

Traffic jams, cancellations, or sudden spikes in demand all had to be handled manually and reactively. Without automation or live insights, stores couldn’t make quick decisions, leading to inconsistent delivery times and an unreliable customer experience.

The LogiNext Shift: One Platform. Six Brands. Zero Chaos.

 

LogiNext didn’t just “digitize” delivery. It rebuilt the engine, AI-first, automation-heavy, and designed for absurd scale.

1. Order Assignment: 20 Minutes → 20 Seconds:

LogiNext’s AI engine instantly picks the nearest, most suitable driver, slashing assignment time from 20 minutes to 20 seconds. Dispatch now runs automatically, removing manual bottlenecks and ensuring orders move the moment they’re placed.

2. One Unified Platform for All Brands:

All six brands operate through one integrated system, creating a single workflow across Papa John’s, Bembos, Dunkin’, and more. Drivers can deliver for multiple brands in one shift, boosting utilization, cutting per-order costs, and simplifying store operations.

3. AI Routing + Smart Consolidation:

AI-driven routing groups two to three orders into one optimized trip, reducing distance and fuel use. The system calculates the fastest route in real time, even during peak traffic, ensuring efficient trips and quicker deliveries.

4. Real-Time Tracking = Call-Center Peace:

Customers now receive proactive SMS updates, eliminating the need to call for status checks. This has sharply reduced call-center load and improved the overall delivery experience.

5. The Driver App: Clear, Logical, Profitable:

Drivers get precise routes, clear instructions, and access to all brands through one app. Better visibility and assignments mean more completed orders, lower fuel burn, and higher earnings.

6. Real-Time Exception Management:

For traffic delays, cancellations, or sudden disruptions, LogiNext reacts instantly with automatic rerouting. This keeps operations stable and delivery times consistent, even during unpredictable spikes.

7. Analytics That Power Better Decisions:

Dashboards and insights reveal trends, bottlenecks, and store-level performance. They can now plan proactively, staff smarter, and forecast accurately, while LogiNext delivery software handles the delivery intelligence.

The Results: Didn’t Just Improve – They Exploded

 

These aren’t small improvements, they’re market-shifting results that completely reshaped their delivery engine.

144% Surge in Total Orders

A massive demand surge fully supported by the automated, AI-driven delivery engine, allowing operations to scale rapidly without breaking workflows.

25% Faster Delivery Times

Smarter routing and cleaner workflows helped reduce delivery times significantly, removing delays and improving consistency across every order dispatched daily.

97% Automated Assignment Across All Orders

Automation now handles nearly all order assignments, removing manual intervention entirely and letting teams focus on higher-level operational priorities.

1,000%+ Growth in Orders Delivered

The operation scaled dramatically, delivering over ten times more orders without chaos, enabled by automation and significantly streamlined delivery workflows.

40% Reduction in Trip Distance

AI-powered routing eliminated unnecessary travel, cutting distance significantly while saving fuel, time, cost, and reducing wear across the fleet.

Customer Tracking Adoption: 0 → Widespread

Real-time tracking adoption surged from zero to widespread, boosting transparency, reducing support calls, and strengthening customer trust across deliveries.

298% Spike in Platform Usage

Platform engagement skyrocketed, with teams consistently working inside the system, driving deeper usage, stronger discipline, and more unified delivery management.

120% Expansion of the Delivery Fleet

The delivery fleet expanded significantly, onboarding more drivers smoothly and managing them effortlessly through LogiNext’s automated and scalable delivery platform.

What the Team Says

Why This Transformation Matters for Every QSR and Retail Brand

This isn’t just a feel-good tech tale. It’s a blueprint for every high-volume delivery business stuck in the past.

 

If your delivery operation isn’t using AI-powered delivery software, you’re burning money, time, and customer trust. A modern delivery management software should give you:

 

– Real-time visibility.

– Instant automated assignments.

– Multi-brand or multi-store routing.

– Predictable SLAs.

– Intelligent consolidation.

– Driver empowerment.

– On-ground exception handling.

 

This restaurant group unlocked all of this and built a delivery network customers rely on daily.

Final Word

Delivery isn’t just another channel anymore, it’s your reputation, your margin, and your competitive edge. When you combine massive scale with a delivery management solution built for automation, intelligence, and speed, you don’t just keep up… you take the lead.

 

If you’re still running delivery on manual effort and luck, it’s holding you back. Level up your operations, your customer experience, and your bottom line. Book a demo with LogiNext and see how fast your delivery engine can transform. Click on the red button to know more.

 

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