Cut the Middleman, Keep the Profits with Food Delivery Software
Food delivery all over the world has transformed from a luxury to a daily habit for millions. However, behind the curtain of convenience, there is a growing challenge for the restaurants. The challenge of being dependent on food aggregators like Uber Eats, DoorDash, Grab or Zomato, instead of using their own food delivery software to manage operations.
These platforms can hep with quick and rapid customer acquisition, but with a high commission rates. Their commission rates can range between 20%-35% per order. That’s a big part of the revenue which is gone before even the operating costs is covered. And its not just about the money, the business also loses on customer data, delivery timelines and brand experience.
Its better to regain the control with direct-to-customer food delivery software that gives the restaurants the tools to manage, optimize and own the delivery process.
The Hidden Costs of Relying on Aggregators
For many restaurants, food aggregators feel like a shortcut to sales. But shortcuts often come with detours:
1. High Commission Eat into Profits:
By paying up to 1/3rd of the revenue per order lives little room for growth. Over time, these expenses accumulate in thousands in lost income each month. The lost money could have been invested into the business, for better growth.
2. No Access to Customer Data:
As aggregators own the customer data, this hampers the restaurant to check who the loyal customers are, leaving the restaurants owners in the dark. Without this insight, restaurants cannot create target promotions or loyalty programs for the customers.
3. Brand Dilution:
Your food appears alongside hundreds of others, making it hard to stand out. Over time, customers remember the aggregator’s name, not yours.
4. Inconsistent Delivery Standards:
When the deliveries are late or poorly handled, its the restaurant which gets the blame and not the aggregator. Even if the aggregator is to be blamed, its the restaurant facing the brunt of the customers.
The Direct-to-Customer Approach
This is where LogiNext’s food delivery software comes in. With a direct-to-customer food delivery software model, you can:
1. Take control of pricing: Its best to set your own prices. By doing this, the restaurants gets to keep more of each sale instead of losing a large cut to aggregators.
2. Own Customer Relationships: Its important to capture the valuable customer data. But along with that its also important to build loyalty programs and re-engage diners with personalized offers and targeted campaigns.
3. Optimize last mile deliveries: Using right tools to ensure that food arrives hot, fresh and on time. This delivers a consistent and branded customer experience every single time.
How LogiNext Powers Restaurant Deliveries
1. Real-Time Delivery Tracking:
Provide customers the Uber Eats style live tracking experience directly from the restaurant. No 3rd party planning branding, no app downloads are required. Just sending a secure tracking URL via SMS or email. This ensures transparency from the restaurant’s kitchen to the customer’s doorstep.
2. Route Optimization & Dispatch Automation:
Our last mile food delivery software for restaurants uses advanced AI-powered algorithms, to identify the most efficient delivery route. By doing this the software helps in reducing delivery times by up to 30$. It also helps in lowering fuel costs significantly and improving overall operational efficiency.
3. Scalable Integrations:
LogiNext Solutions provides 10 leading carrier integrations in the system. Carriers: WOLT (acquired by DoorDash), Uber, City Sprint, Pandago, PICUP, Skedadel, Grab Express, LEAJLAK and CAREEM. This allows the restaurant owner to manage them alongside their own fleet in a single dashboard.
4. Data Ownership:
Every delivery through LogiNext’s software ensures and enables you to retain complete customer insights. From order history to preferences, without losing any data to 3rd parties. This helps in smarter marketing strategies, more personalized offers and stronger customer loyalty over time.
Why Restaurants Are Making the Switch
The data tells the story. The National Restaurant Association has reported that 78% of restaurants report higher profits from their delivery operations. This is when at least partially handled in-house through technology platforms. This is not just about saving on commission, but also about developing a more trustworthy and direct relationship with the customer.
For LogiNext’s clients in the F&B sector:
– Reduced per order delivery cost by an average of 20–25% by optimizing routing and fleet management.
– Increased repeat orders by an average of 15% with direct customer touchpoints and loyalty programs.
– Improved on-time delivery by more than 30%, improving customer satisfaction and brand reputation.
Your Brand, Your Rules
When you utilize direct-to-customer food delivery software, you are not eliminating aggregators entirely. But you are reducing reliance on aggregators and regaining control of your business. The key part of this methodology is that you can still exist on popular applications for customer discovery while growing the number of orders driven through your own branded delivery channel.
This hybrid model will allow you to enjoy higher profit margins on direct orders. But also, have complete control on the delivery experience, craft your own unique offers and loyalty incentives. And most importantly, ensure customers tie their great experience to your restaurant, not the platform that provided access to the order.
How It Works in Practice
1. Order Placement: A customer places an order directly through your restaurant’s website or app.
2. Instant Sync: The order is instantly synced with LogiNext’s food delivery management software, eliminating delays or manual errors.
3. Smart Assignment: The system automatically assigns the most suitable delivery agent. Either from your in-house fleet or with an integrated carrier like GrabExpress or Careem.
4. Route Optimization: Delivery routes are optimized in real time to ensure the fastest and most efficient route while also reducing fuel costs.
5. Branded Tracking: Customers receive a live tracking URL branded with your restaurants name, enhancing professionalism and trust.
6. Feedback Collection: Once delivered, customer feedback is gathered automatically to help you improve service and satisfaction.
Beyond Delivery: A Complete Food Delivery Solution
LogiNext Solutions is not only last mile food delivery software for restaurants, it is also an end-to-end solution that gives you the infrastructure to manage your entire order fulfillment operation. Whether the order you just collected is being processed, dispatched, or optimized, the system ensures complete oversight at every stage. It also captures post-delivery feedback, giving you full visibility into the entire operation. The solution runs on a system that integrates with your POS, CRM and marketing platform. So you can juggle customer relationship management and promotions with order deliveries.
It offers operational efficiencies in the realm of food delivery while equipping you with data-backed strategies for smarter decision-making. Unlike aggregators that provide a generic customer experience while robbing you of control and profit, this becomes a complete food delivery alternative. LogiNext gives you the ability to mimic, or provide an even better customer experience.
Final Thoughts
Food aggregators will have a role in the category. But if you want to improve long-term profitability and brand pointing, you need to gain some control over deliveries again. LogiNext’s food delivery software provides you with the power to run direct deliveries for profit and leverage your valuable customer information. It also partner with the best carriers for flexibility. And use tools that ensure every delivery is efficient, branded to your business, and customer-friendly.
You don’t have to pay high commissions and sacrifice customer relationships for delivery anymore. The tools to take control are here and so is your opportunity to protect your margins and develop a stronger brand. Thus, click on the red button below and book a demo with LogiNext Solutions today!
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