Decathlon to lean on Paytm-backed LogiNext, Alibaba to improve logistics
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Decathlon to lean on Paytm-backed LogiNext, Alibaba to improve logistics

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The France-based retailer will be using the technology expertise of Alibaba and Paytm-backed LogiNext, a SaaS-based logistics and field workforce optimisation start-up based out of Mumbai. LogiNext will help Decathlon expand its distribution network in several developing markets, to grow its business outside its biggest market Europe, using machine learning algorithms that are designed to read traffic and by leveraging historical delivery movement information for weather patterns.