Paytm-backed Mumbai-based logistics analytics startup LogiNext has teamed up with global technology giant IBM in a partnership aimed at optimising supply chain functions for e-commerce, retail and allied sectors. ”This (partnership) will allow FMCG, e-commerce, retail and transportation companies to optimize their logistics and supply chain from resource, time, distance and cost point of view. At the same time, it allows companies to improve their customer experience with real time visibility across the supply chain”, LogiNext CEO Dhruvil Singhvi told DEALSTREETASIA. LogiNext will now become pre-integrated with IBM cloud, IBM Order Management, IBM MDM MaaS 360 and IBM Weather Company. LogiNext is also in talks with IBM to use more machine learning APIs of Watson.