{"id":948,"date":"2017-07-07T07:06:08","date_gmt":"2017-07-07T07:06:08","guid":{"rendered":"https:\/\/loginextsolutions.com\/blog\/?p=948"},"modified":"2025-10-15T10:56:47","modified_gmt":"2025-10-15T10:56:47","slug":"7-strategies-that-boosted-my-companys-growth","status":"publish","type":"post","link":"https:\/\/www.loginextsolutions.com\/blog\/7-strategies-that-boosted-my-companys-growth\/","title":{"rendered":"7 Strategies That Boosted my Company&#8217;s Growth"},"content":{"rendered":"<h1>7 Strategies That Boosted my Company&#8217;s Growth<\/h1>\n<p>&#8211; By Dhruvil Sanghvi (Previously published on <a href=\"https:\/\/www.techinasia.com\/talk\/7-strategy-boost-my-startup-growth\">TechInAsia<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p>I still remember early 2014 when I started <a href=\"http:\/\/loginextsolutions.com\/\" target=\"_blank\" rel=\"nofollow noopener\">LogiNext <\/a>with a front office in California and a development office in India.<\/p>\n<p>&nbsp;<\/p>\n<p>That was the time of ecommerce companies, cab aggregators, and the on-demand economy. It was also when operationally intensive businesses were selling (or at least getting funded) like hotcakes. At that time, we were able to gauge the need for managing the last mile logistics team and the field workforce that companies were struggling with.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, we\u2019re third&nbsp;in the global logistics-tech segment, with a sizable client base&nbsp;and 200-member team across 10 countries. We\u2019re also part of Alibaba Group\u2019s portfolio of companies.<\/p>\n<p>&nbsp;<\/p>\n<p>It&nbsp;has been an intense journey- we\u2019re building a great&nbsp;team, networking with industry heads, and being mentored by veteran entrepreneurs. We\u2019re also&nbsp;mentoring&nbsp;many emerging entrepreneurs and intrapreneurs.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are my two cents on building a fast-scaling organization:<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Sense of Urgency<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Our mantra is to work with a sense of urgency. Every member in our team is driven by a strong willpower to succeed and displays tireless work ethics. To scale faster, we accomplish every task faster than normal. Each moment is urgent. It pisses off some people and it\u2019s not always comfortable to work in such an environment but, well, if comfort is what we needed, we wouldn\u2019t have reached where we are today.<\/p>\n<p>&nbsp;<\/p>\n<p>Being proactive and ever vigilant helps us stay ahead of competition. Here\u2019s how we ensure that urgency is always instilled in the team:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>We clarify the consequences of inaction at the onset. These come in the form of competitors or upcoming events and come from the market or technology.<\/li>\n<li>A deadline is attached to every task so that the team is well-aware of the speed with which&nbsp;each task should&nbsp;be accomplished.<\/li>\n<li>Every team member is confident of each other\u2019s capabilities&nbsp;hence, we constantly offer help to each other when needed.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Creating a sense of urgency means pushing&nbsp;everyone to do their best, but don\u2019t turn these nudges into nagging. Instead, communicate honestly and openly, offer recommendations and resources, and always help.<\/p>\n<p>&nbsp;<\/p>\n<p>To sum it up, here are Bob Procter\u2019s words:<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cEveryone should have a sense of urgency\u2014it is getting a lot done in a short span of time in a calm, confident manner.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>2. Automation to Improve Efficiency and Productivity<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>The teams at hyper-growth companies must wear multiple hats\u2014right from managing finances to the sales and marketing, to building entire product modules single-handedly, and everything in between. The responsibilities are endless.<\/p>\n<p>&nbsp;<\/p>\n<p>While the time of every team member is best spent on serving customers and building new technologies, a lot of time is spent on small but important tasks that are necessary&nbsp;to run the business smoothly. We\u2019ve automated several of them and this allows our team to focus on improving efficiency and productivity.<\/p>\n<p>&nbsp;<\/p>\n<p>For example, we learned that successful marketing does not mean setting it up on auto-pilot mode. Automation is about creating a bigger impact, not about doing less. A&nbsp;marketing automation software is not a silver bullet&nbsp;that solves all your problems. It rather&nbsp;\u201cstreamlines, automates, and measures marketing tasks and workflows to increase operational efficiency and grow revenues.\u201d We have literally followed this&nbsp;<a href=\"http:\/\/www.quicksprout.com\/the-definitive-guide-to-marketing-automation-chapter-1\/\" target=\"_blank\" rel=\"nofollow noopener\">article<\/a>&nbsp;to automate our emails, customer engagement, NPS measurements, and end-to-end marketing tasks.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>3. The Power of a Lean Team<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>We believe in the power of small teams. We\u2019ve adopted the&nbsp;approach to employ a lean team where there is no&nbsp;more than five members. But as the team size increases, the efforts put in by each person decreases (It\u2019s the&nbsp;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Ringelmann_effect\" target=\"_blank\" rel=\"nofollow noopener\">Ringelmann effect<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p>On the other hand, people in smaller teams increase their efforts because they feel more responsible for the outcome of the work they have put in. Each member wears multiple hats and tends to be more entrepreneurial. The sense of ownership helps tap into their natural reserve of intrinsic motivation.<\/p>\n<p>&nbsp;<\/p>\n<p>To many, it feels throwing more people to solve a problem is the best way to go. It&nbsp;is very easy to get carried away with that mindset because everyone wants to brag about large teams and high&nbsp;employee numbers. Through experience we\u2019ve found that additional talent doesn\u2019t equate to optimal talent. Instead, prioritize a culture that encourages every member to be a crucial part of a smaller team.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>4. Getting Out of the Comfort Zone<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>We eat the same breakfast daily and order the same food at our favorite restaurant. Getting stuck in a routine is easy, because we\u2019re all bound by our habits.<\/p>\n<p>&nbsp;<\/p>\n<p>Every member of our team regularly seeks out new experiences&nbsp;which make them more creative and emotionally stronger than those stuck in a routine. This is because&nbsp;breaking your own mold makes you more resilient, stronger, and confident to take your professional and personal life to higher levels.<\/p>\n<p>&nbsp;<\/p>\n<p>Every day each member is pushed out of their comfort zone. This helps us see and do new things which&nbsp;ultimately leads to increased productivity.<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s how we\u2019ve hacked the challenge of getting out of our comfort zone daily:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The challenges being solved by team members leverage their unique and natural talents.<\/li>\n<li>Although it takes time to get used to it, everyone in our team has started&nbsp;hating their comfort zone and are constantly seeking newer challenges.<\/li>\n<li>The best thing about startups and their people is that everyone is excited to stretch&nbsp;their abilities and take up new challenges. (And it\u2019s OK to fail.)<\/li>\n<li>Getting&nbsp;out of the safe zone shows incremental progress. There is never a stagnant moment where people want to get rid of their jobs.<\/li>\n<li>There are moments where everyone is very&nbsp;energized and aligned with work that it gives them high moments. They still face&nbsp;lows which can be extremely difficult to manage but these only make employees even tougher and stronger.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p>Each time that we push our limits, we learn something new about ourselves,&nbsp;and this happens almost every day in&nbsp;our office. As they say, what doesn\u2019t kill you makes you stronger!<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>5. Productivity<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>To inspire everyone to work hard and give their best shot, we constantly place them in positions where they need to go beyond&nbsp;their limits. Setting realistic but hard-to-achieve deadlines makes us work harder and be more productive, especially because time is always finite and nobody wants to spend their entire life in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>You\u2019ll be surprised by how you will&nbsp;discover how focused and productive you can become when you\u2019re watching the clock and working against it. Words like&nbsp;\u201cimpossible\u201d and \u201cThis is not our job!\u201d should not exist in your vocabulary.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>We have a saying in our company: One&nbsp;year experience means three years of experience anywhere else.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>6. Mentors<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Being an entrepreneur offers a thrilling opportunity to create something of value\u2014from scratch. Along with the highs of achievement come the times when you need a piece of advice&nbsp;to pull you out from the lows, keep you in check, and guide you to build a sustainable business. This is where the role of a mentor is critical.<\/p>\n<p>&nbsp;<\/p>\n<p>We feel lucky to have several mentors, each one teaching numerous valuable lessons. They help us gain the practical knowledge and experience that are not shared in books. The constant moral guidance and valuable professional advice they offer contribute to our progress. We are proud to have mentors like Vijay Shekhar Sharma, founder and CEO of Paytm; Aneesh Reddy, founder and CEO of Capillary Technologies; Mark Desantis of Kwantera Analytics; and many other successful entrepreneurs across the US and India.<\/p>\n<p>&nbsp;<\/p>\n<p>Owing to their massive network, it\u2019s easier for us to tap into a pool of best talents. In fact, once you enter the closed circle of the best people in the industry and manage to impress them, they tend to connect you to more interesting mentors even without you&nbsp;asking. That is when you realize that you have tasted blood and you want more and more of it.<\/p>\n<p>&nbsp;<\/p>\n<p>We constantly encourage our team members to also have internal and external mentors for their overall growth. The journey of running a startup is a roller coaster ride. Having people who will guide you, share your fears with you, and help you overcome them with their years of experience boosts self-confidence.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>John Crosby said, \u201cMentoring is a brain to pick, an ear to listen, and a push in the right direction.\u201d<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>7.&nbsp;Be Critical and Learn to Say No<\/strong><\/h2>\n<p>As entrepreneurs, we always wish for a 48-hour day. While setting up a company, you would want to achieve everything in a short span of time. However, there will be a point where you\u2019ll end up being excessively busy without reaching your desired results (I experienced this&nbsp;as well). That\u2019s when I realized the need to analyze my schedule.<\/p>\n<p>&nbsp;<\/p>\n<p>I then found out that a lot of my tasks add&nbsp;little or no value at all to the end goal of our company. When you take up more tasks than necessary, you end up having&nbsp;little (or no) time for the core tasks. So, learn to say no. Train yourself to take up only those tasks that add value to your company. To do this, I don\u2019t let anyone else plan my day; I myself handle my schedule.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>It\u2019s like what&nbsp;Warren Buffet said, \u201cWe need to say the slow \u2018yes\u2019 and the quick \u2018no\u2019.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Being an entrepreneur offers a thrilling opportunity to create something of value\u2014from scratch. Along with the highs of achievement come the times when you need a piece of advice to pull you out from the lows, keep you in check, and guide you to build a sustainable business. This is where the role of a mentor is critical.<\/p>\n","protected":false},"author":1,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,9,15,10,144],"tags":[223,220,89,224,216,34,217,546,218,222,35,183,238],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Strategies That Boosted my Company&#039;s Growth<\/title>\n<meta name=\"description\" content=\"Discover 7 powerful strategies for boosting company growth, inspired by LogiNext&#039;s success in the SaaS logistics space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loginextsolutions.com\/blog\/7-strategies-that-boosted-my-companys-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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