{"id":2209,"date":"2019-11-19T09:00:46","date_gmt":"2019-11-19T09:00:46","guid":{"rendered":"https:\/\/loginextsolutions.com\/blog\/?p=2209"},"modified":"2026-02-02T13:11:31","modified_gmt":"2026-02-02T13:11:31","slug":"flash-sale-events-how-to-win-the-last-mile-on-days-like-singlesday-blackfriday-or-thanksgiving","status":"publish","type":"post","link":"https:\/\/www.loginextsolutions.com\/blog\/flash-sale-events-how-to-win-the-last-mile-on-days-like-singlesday-blackfriday-or-thanksgiving\/","title":{"rendered":"The Secrets to Handle Black Friday or Thanksgiving Flash Sales"},"content":{"rendered":"

The Secrets to Handle Black Friday or Thanksgiving Flash Sales<\/b><\/h1>\n

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It\u2019s time for the festive season, and with that, the load on businesses to help their customers with same-day or next-day deliveries. Well, if you have worked in an eCommerce or a retail logistics team, you would understand the hustles and chaos you must have gone through on \u2018Singles Day\u2019, \u2018Black Friday\u2019, \u2018Thanksgiving\u2019, or any other festive day.<\/span><\/p>\n

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Flash sale events put enormous pressure, especially on retail and e-commerce businesses. Hence, they must run on a powerful logistics setup with transportation management software. As flash sales run for a limited time (24 – 72 hours), allowing merchants to clear their inventory, attract new customers and increase sales profit, it should be a seamless operation.<\/span><\/p>\n

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By infusing the latest tech, you can be assured to bring your business to speed with the current requirements and customer expectations. The urgency and need for logistics movement visibility are high on either side. LogiNext lets you plan and track every shipment coming in or going out, down to the last minute.<\/span><\/p>\n

Challenges a Retailer Faces While Handling Flash Sales During Festivities:<\/b><\/h2>\n

Platform Management: <\/b>When you let customers know about the sale, there would be thousands of people queuing up to purchase their respective products. The servers should be prepared to handle the amount of predicted surge in traffic to avoid website crashes and have your loyal fan base enjoy the best customer experience.<\/span><\/p>\n

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Inventory Management: <\/b>People have their weaknesses and would love to purchase anything that\u2019s available \u201con-sale\u201d. Hence, having inventory management in place would be crucial to avoid overselling and keeping your customer loyalty intact. An inventory management software can help businesses reflect \u201cout of stock\u201d when there is no more inventory available. Businesses should also stock up with additional inventory if they know a certain product would be sold like hotcakes.<\/span><\/p>\n

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Driver Shortages and Shipment Delays: <\/b>Nowadays, as soon as the order is placed, the customer wants them delivered on the same day or within the next day. Having insufficient drivers to handle deliveries would lead to complete chaos and delivery delays. Using transportation management software will help you assure sufficient drivers are allocated to handle deliveries from particular locations. Additionally, intelligent routing and tracking will help avoid shipment delays. <\/span><\/p>\n

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Accommodating Carrier Holiday Calendar: <\/b>Drivers and delivery associates are humans too, and they too need to spend quality time with their family and friends. Hence, a carrier holiday calendar will help plan ahead and ensure the timely delivery of orders.<\/span><\/p>\n

 
\nPredicting Order Volume: <\/b>With digitization and automation of logistics and supply chain, there is an \u2018n\u2019 number of data points that can help with the prediction of order volume. The use of AI and ML in TMS systems allows businesses to predict the order volume, which helps with inventory management and ensures sufficient carriers are available for handling order surges.<\/span><\/p>\n

Behind the Scenes of Handling Flash Sales During Festivities<\/b><\/h2>\n

Here\u2019s what happens in the background using transportation management software integrated into your logistics and supply chain setup to make this successful flash sale event on \u2018Black Friday\u2019 and \u2018Thanksgiving\u2019.<\/span><\/p>\n

Moving the shipment from the CPG\/Manufacturer\/Retailer<\/strong><\/h2>\n

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\"Warehouse<\/p>\n

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Once the order is placed (by you), it\u2019s sent to the pertinent warehouse\/hub of a CPG (consumer packaged goods), manufacturer, or retailer. Now, a flood of orders is coming in (by people who want to send last-minute packages), leading to an unusually high volume for the logistics manager; let\u2019s call him Tom.<\/span><\/p>\n

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LogiNext leads the world in complete logistics optimization using advanced machine learning algorithms and intricate, as well as a robust, planning engine with its transportation management software.<\/span><\/p>\n

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Our load balancing and capacity optimization indicate that Tom would need more trucks than previously believed. Earlier, this would result in delayed deliveries, but no more. With predictive analytics in place, Tom would know that extra market-sourced trucks or third-party carriers would be required to match the load before the order flow goes beyond bounds.<\/span><\/p>\n

Recommended Read: <\/span>Tips to Handle Online Surge in Order Volume<\/span><\/a><\/span><\/p><\/blockquote>\n

Here, the rate and contract management protocol within LogiNext\u2019s system highlights precisely which vendor should be chosen, with details down to the available capacity of each fleet type (whether a reefer or flatbed truck is required). Tom can easily handle the load with carrier integration to further cut down on lead time and logistics costs, managing all contracts from a single planning screen.<\/span><\/p>\n

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This same consolidated planning screen sets perfect allocation (right package\/order to the right truck\/driver) and subsequent immediate dispatch.<\/span><\/p>\n

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