{"id":17,"date":"2016-11-23T10:19:27","date_gmt":"2016-11-23T10:19:27","guid":{"rendered":"https:\/\/medium.com\/p\/81b184458f7c"},"modified":"2026-01-29T07:21:08","modified_gmt":"2026-01-29T07:21:08","slug":"paytm-loginext-alibaba-cainiao-strategy-in-india","status":"publish","type":"post","link":"https:\/\/www.loginextsolutions.com\/blog\/paytm-loginext-alibaba-cainiao-strategy-in-india\/","title":{"rendered":"Replicating Alibaba \u2014 Cainiao Strategy in India"},"content":{"rendered":"
<\/figcaption><\/figure>\n

Replicating Alibaba \u2014 Cainiao Strategy in India<\/h1>\n

 <\/p>\n

With technology growing tremendously, especially since the second half of last decade, fintech companies have taken over the commerce industry. Payment and e-wallet companies like Paytm<\/a> has emerged and has enabled cashless transactions for the utility bills of the customers. Alibaba-backed Indian mobile payment giant Paytm<\/a> has expanded into e-commerce<\/a>, travel, utility payments and soon plans to become a bank. Serving over 130 million users presently Paytm<\/a> had raised a hefty funding of $60 million at a valuation of whopping $5billion.<\/p>\n

 <\/p>\n

Expansion and Optimization go hand in hand<\/strong><\/h2>\n

 <\/p>\n

Being a mammoth in the e-commerce sector Paytm<\/a> is expanding to the least accessible pin codes in India where companies like Blue Dart and DHL are yet to have their footfall. Paytm<\/a> has trail-blazed its SEED initiative, promising Speedy, Efficient and Effective Deliveries to its ever-increasing user base. Under this initiative, it has got a little less than 100 mini-warehouses called Seed Centres. This will help Paytm<\/a> tap the remotest parts of the country, that will help the firm scale its logistics in Tier III and IV towns, which accounts for over 50 percent of its orders.<\/p>\n

 <\/p>\n

At SEED, a first-mile run is done, where Paytm<\/a> reaches out to the small merchants, help them pack shipments, help them connect shipments to all nationalized couriers so that they can service their customers across the country. These centers solve 2 important problems for Paytm<\/a> viz. 1 \u2014 timeliness<\/a> of delivery, 2 \u2014 actual consumer experience in terms of tracking<\/a>, escalation solving, etc. So, it is a dire need for Paytm<\/a> to use effective tools to track shipments<\/a>, improve the handoff points & optimize the routes such that the cost of procuring and delivering the shipments is minimized.<\/p>\n

 <\/p>\n

LogiNext<\/a> has given wings to Paytm\u2019s<\/a> dream of delivering to yet unexplored territories. With the help of LogiNext<\/a>, Paytm<\/a> will be able to collaborate with small and local unorganized courier services and improve their business. It will also work on a few initiatives, such getting KYC requirements done for these smaller sellers, helping them optimize their sales by letting them know about pick-up points and time, and helping them coordinate with sellers and buyers in real-time.<\/p>\n

 <\/p>\n

LogiNext\u2019s<\/a> products \u2014 Field <\/a>and Mile<\/a> \u2014 will help manage these small SEED Centres, and first- and last-mile small courier partners get online and administer their daily activities in a more optimized way. Also, LogiNext<\/a> will help reduce costs and increase sales via daily sales process automation, real-time tracking, and enhanced visibility.<\/p>\n

 <\/p>\n

Paytm and LogiNext!<\/strong><\/h2>\n

 <\/p>\n

When speaking with LogiNext<\/a>, Bhushan Patil, President, Paytm<\/a> said: \u201cToday, we are a leading player in marketplace business, taking into the account the combination of our digital and physical outreach. While we can offer our small merchants business, they would still have to manage the daily operations on their own. Optimizing<\/a> their everyday operations is crucial since it is imperative for us to extend the best customer experience.\u201d<\/p>\n

 <\/p>\n

Dhruvil Sanghvi, co-founder and CEO, LogiNext<\/a>, quotes- \u201cthat the partnership with Paytm will also help boost the latter\u2019s sales and shipments\u201d.<\/p>\n

 <\/p>\n

Anshul Singhal \u2014 DGM, Paytm<\/a> expressed his delight \u2014 \u201cLogiNext<\/a> app has an excellent inbuilt feature of taking in the resources that are available, optimizing them based on where the pick-up points are, and giving the SEED provides a perfect solution to pick. They integrate with our systems real-time, get that data & exactly tell the guy picking up, whether you need to pick it up or not\u201d.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Paytm backed LogiNext to replicate Alibaba’s strategy in logistics movement and field workforce optimization across India and Southeast Asia. Jack Ma’s processes coupled with LogiNext’s machine learning algorithms can make logistics management and last mile delivery optimization easy and trackable for all enterprises.<\/p>\n","protected":false},"author":1,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,9,14,180,16,10,153],"tags":[370,457,506,503,280,196,289,505,381,294,421,397,151,305,307,311,33,195,322,324,437,504,344,442,443,447],"yoast_head":"\nReplicating Alibaba \u2014 Cainiao Strategy in India<\/title>\n<meta name=\"description\" content=\"Analyzing the strategic logistics collaboration between Paytm, LogiNext, and Alibaba-Cainiao in the Indian market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loginextsolutions.com\/blog\/paytm-loginext-alibaba-cainiao-strategy-in-india\/\" \/>\n<meta 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